Doghouse - Sheer Genius

http://www.youtube.com/watch?v=Twivg7GkYts&w=560&h=340 Talk about innovative long-form advertising!  This probably cost JC Penny $250K to produce and they will get millions of dollars of free advertising and viral exposure as a result.  Hollywood may be struggling, advertising may be down, the economy may be sinking, but as long as there is broadband and some damn good creativity out there, at least we'll have this kind of stuff to look forward to...

Even better, they built whole interactive site around it too...

JPL

 

Plymouth, MA  -  USA  -  Earth