The Importance of Doing Things Differently
Heard a great story on NPR this morning that really demonstrates the success you can have when you change the way you are communicating.
An astronaut at NASA working on a project to help senior managers identify what inhibits "innovation" at the space agency decided that instead of doing the typical powerpoint preso he would present it as a video which can be seen here on YouTube. He shot it on a borrowed video camera and edited the piece right at home on his computer.
The story-line follows a young engineer as she tries to pitch a better way to design a spacecraft and all the bureaucracy she encounters along the way. In the end, she takes a job with Google and they think the idea is so great they say they can probably "sell it to NASA"!!!!
The result of this piece? A lot of embarrassment and raised eyebrows at the agency. In the words of one senior NASA administrator: "This is really funny. And not funny it all...."
Well, at least it got their attention. Fair to say if this had been a powerpoint preso no one would have paid any attention to it. Kind of like the engineer's idea...