Idea-ware Debuts on the PGA Tour!
In this business there isn’t anything much more exciting than seeing your work on television knowing millions of others are too! That’s what we managed to accomplish with GoS networks. They approached us last month to assist in the launch of the company starting with a corporate identity, company name, logo, tagline and website. The name GoS stands for “Guarantee of Service” a derivative of the phrase “Quality of Service” (QoS) well-known in the telecom and IT industries. GoS provides a new kind of QoS that literally allows service providers to “turn on” a level of control over their traffic that was never before possible. This inspired a stylized “o” in the shape of the universal “power” or “on” button which became the core of the logo. It’s nice and clean and high tech.
But the most interesting part of the whole process was knowing who would be wearing this new logo. It turns out that well-known PGA tour professional Padraig Harrington is associated with GoS Networks. We are excited to have the chance to put our work on his sleeve. The website is still under construction but as soon as we had the logo finalized it was on his shirt. Padraig has been on a hot streak recently and we’d like to think the logo had something to do with it!
Here are a few shorts from last week's tournament. You know who we will be rooting for at next year's Masters...