Idea-ware Brings Marketing Advocacy to It's Favorite Game
We're big fans of the game of golf. George plays in several leagues and I've recently started taking my 7 year old to the range to learn to play so I will have a caddie...uh, I mean playing partner...in a few years. ;-) Every time we looked around for a course to play we were struck by how poor the websites are that these clubs build. For starters, the course itself is the main attraction - the core of any club's brand so to speak - and it rarely gets the large format photographic treatment it deserves - or the smart hole-by-hole commentary avid players want. Second - we've always believed golf is a game of social interaction - so why don't golf courses put social media to better use to drive engagement between players themselves and the course. And third, when we dug a little deeper we found the underlying technology in a lot of golf course sites was antiquated and expensive requiring long-term support contracts that just don't make sense with today's easy, do-it-yourself CMS-based world.
Back in late 2010 we decided to change that. We approached Passaconway Country Club and it's sister course Hidden Creek both in souther New Hampshire. We developed a simple package for each course that included custom photography of each hole and the facilities, a beautiful and highly functional design that highlighted the course itself, a simple but effecive integration of social media and e-mail marketing tools like Facebook calendars for club events, and a hosted CMS through which the club's staff could maintain the site themselves.
For less than what each course was spending for hosting and maintenance of the sites each year we were able to deliver a site that not only looked better but actually attracted users through search engines, increased awareness of club events and built a closer knit community of players. The Facebook page alone gets 100's of impressions per day and the club's own PGA Professional Joe Healy recently told us "People come in all the time now and tell us how much they love the site and what a better impression of the course it delivers."