Networking Everything (and Everyone) with a Great Brand and Great Content
Compass Intelligence is a leading high-tech and telecom market analytics and consulting firm. Long considered a thought-leader in many tech industry segments, including wireless and small businesses, the firm wanted to establish the same reputation for itself in the burgeoning field of machine-to-machine or "M2M" communications. Backed by ample research, powerful insight and a newly expanded cadre of world-class analysts that cover the M2M space, Compass wanted to launch an industry portal that would become the "go to" destination for all things M2M.
But they faced two challenges. First was developing a name and brand for the venture. The market, while still in it's infancy, was already dominated by a series of sites named M2M World, M2M News, ConnectWorld Magazine, etc. The second challenge was building a site that could launch with enough freshly updated and valuable content to keep visitors coming back, and provide a platform on which to build the reputation.
Idea-ware started by helping Compass develop a unique name and logo for the venture. Since the M2M space is really about technology that goes beyond networking people to networking devices, we wanted to play off the concept of "any to any" networking (networking any device to another). Unfortunately, that was already in use as a name and URL. But as a play on words, we came up with "NE2NE", found the domain unregistered and reserved it. We then developed a logo and color scheme to go with it. Compass even came up with a concept behind the "NE" designation, which would stand for "Networked Everything."
After developing the identity, we turned our attention to building a news aggregation site using the Hive-fire's Curata content curation tool. We worked with Compass to research and refine a list of keywords and news sources, and launched the site on a sub domain (http://news.ne2ne.com) as it will be just one part of the overall portal. In the coming months Compass plans to add new modules to the overall site including a vendor/company profiling and ranking tool (Who's Who in M2M), individual users profiles and networking tools (B2B Social Networking for M2M), and complimentary market analysis and research.
But within just a few short weeks, the site has already caught the attention of industry experts and other news sites. One has even asked if they can import a feed of NE2NE's news stream. Compass Intelligence has also started collecting valuable subscribers for it's daily NE2NE newsletter.
According to Compass Intelligence founder Stephanie Atkinson, "Idea-ware was instrumental in helping us go from an 'ambitious idea' to 'reality' in just a few short weeks."