Build Brand, Build Equity
11 months ago we began a re-messaging exercise for Voxel.net. The goal was to help them position themselves in the crowded cloud computing space with a story that was unique and would stand out. The “fabric” identity we developed for them did the trick, capturing the benefits of their flexible & technology agnostic operating philosophy - in a way that no other provider could.
The result? 9 months after we introduced the new identity Voxel caught the attention of Internap, one of the nation's largest network providers seeking a cloud infrastructure provider that would help transform it into full service IT infrastructure provider. And yesterday Voxel announced it had agreed to be acquired by Internap for $30M!
On the call today with investors the firms CTO Raj Dutt was quoted as saying “This isn't about one product or one piece of code as much as it is about stitching together the right kind of fabric,"
We couldn’t have said it better ourselves!