Idea-ware Redesigns Mediacom Business
Mediacom is country’s 8th largest cable system operator. Like many cable MSOs offering the triple play of voice, video and broadband Mediacom is extending its network and services to businesses across its service footprint. The company wanted to update it’s business website (http://business.mediacomcable.com/) to build stronger connections to business prospects and customers throughout its service region and turned to Idea-ware and our partners wedü and Compass Intelligence to provide the creative, technical and strategic expertise needed to launch a world-class business cable website. Collaborating with the visionary marketing leaders at Mediacom we worked as a team to design a new user interface that was simple and easy to use - just like Mediacom’s services! The new interface included an innovative, transparent, "discovery" layer that pops up to allows users to access service maps, calculate savings, identify their most pressing business needs and then generate a custom list of service recommendations.
The new site also seamlessly connects users with 100+ local reps who have their own profiles on the site and case study videos highlighting their relationships with local firms. This allows Mediacom to capitalize on their strong local presence and build much more personal connections in each local market - something competitors are not known for.