Joy From the Tape Dispenser?
At Brandstone, we’re fascinated by companies that articulate a reason for existence that’s bigger than their product or profit, and that find ways to infuse that purpose deep into their internal culture.
So last week, it was a pleasure to step into the world headquarters of Poppin.com: ground-zero in a movement to wake up the workplace and help companies build a more vibrant brand and culture with...office products. I know what you’re thinking: “How can a stapler improve our brand or our culture?”
And that’s the problem. For generations office products have been an afterthought, their look and feel a vestige of the Cold War, corporate cubical era, their use something so routine we barely even notice. If there is one thing that epitomizes the drab, unhappy environment of corporate America, look no further than the stapler or tape dispenser on your desk.
Poppin is the first company to re-imagine the entire office products experience, from design to retail to deployment. They believe that fashion shouldn't be restricted to the clothing we wear to the office and have found a way to infuse even the most mundane functionality with beauty and a sense of whimsy. They are even rebranding the entire category “workstyle products” to reflect this notion.
Poppin believes that “workstyle products” are a simple and effective way to energize an office. Their mantra is "Work Happy," and as VP of Business Development Merrick Rosner says: "It's not about the product we sell. It’s about the environment and attitude our products help create within a workplace."
Poppin's own vibrant and colorful offices show that the firm practices what it preaches. And with a growing list of "Poppin-ized" corporate clients – many on Fortune’s list of Best Places to Work – the results are clear: Poppin is growing fast, hiring, working happy and helping others do the same.
Don't be surprised if Brandstone's clients start showing up on Poppin's list of clients as well.